The Society designates the third week in July as National
Drowning Prevention Week (NDPW) to focus community and media
attention on the drowning problem and drowning prevention.
NDPW provides a focus around which community Water Smart®
educators can plan news releases, do television and radio
interviews, and deliver public demonstrations and other events.
Many successful community events are launched with a Mayor's
Proclamation of Drowning Prevention Week.
If this date doesn't
community's needs, declare another date. For example, northern
communities with a shorter season might find their lakes and rivers
most crowded in July and therefore want Drowning Prevention Week to
be at the launch of the season. It is important that you pick the
most relevant week for your community.
To promote NDPW and remind beach-goers of the inherent dangers
of being around water, Lifesaving Society BC & Yukon created a
sand sculpture depicting the aftermath of a drowning scene at
Kitsilano Beach in Vancouver. Watch the video.