The key Water Smart message for parents is:
If you are not "within arms' reach" of your children
anytime they are around water, you have gone too
far.
"Unattended toddlers" are high risk because they are mobile,
curious and require close and constant supervision by an adult.
Children under 5 years of age are the least capable of self-rescue
of any age group. Most of these children were alone and playing
near water when they fell in and drowned.
Parents are the focus of this target group given their
supervisory role. The message is designed to provide parents with
specific and concrete parameters for their supervisory role in a
meaningful, compelling manner.
To obtain the brochures, posters and materials that the Society
has developed as part of the Water Smart campaign, visit the Shop
section of this site.
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We also have a Within Arms' Reach video and DVD, directed
at backyard pool owners. It features Barbara Underhill, World's
Pairs Champion figure skater, who lost her eight-month-old daugther
in a backyard pool tragedy.