Drowning is a serious problem. Globally, an estimated 400,000 people drown every year. The World Health Organization reports drowning is the 3rd leading cause of unintentional death in children and youth. In some countries in the Southeast Asia and Western Pacific regions, drowning is the leading cause of unintentional injury among children.
Water Smart® Campaign
The Lifesaving Society's ongoing public education campaign aims to make Canadians "Water Smart." The campaign target groups, messages, and priorities are based on the Society's analysis of its annual drowning and other relevant research. The Water Smart Campaign encourages individuals in high-risk target groups to exercise safe and responsible behaviour in and around water to prevent water-related injuries. See Take Action to plan drowning prevention events in your community.
Our Water Smart drowning prevention campaign is funded through donations, community fundraising events and sponsorships. If you would like to donate to the Lifesaving Society, or discuss ways in which you can contribute, please email our
or call 416-490-8844 for more information.
DROWNING IN CANADA
In Canada, drowning is the No. 1 cause of unintentional injury deaths among children 1-4 years of age, and the second leading cause of preventable death for children under 10 years. With some 500 fatalities annually, drowning is the third leading cause of unintentional death among Canadians under 60 years of age (surpassed only by motor vehicle collisions and poisoning).