Within Arms Reach

The key Water Smart message for parents is:

If you are not "within arms' reach" of your children anytime they are around water, you have gone too far.

Download the Society's new Within Arms' Reach poster in English or French.

Contact Daksha Moti for hard copies.


"Unattended toddlers" are high risk because they are mobile, curious and require close and constant supervision by an adult. Children under 5 years of age are the least capable of self-rescue of any age group. Most of these children were alone and playing near water when they fell in and drowned.

Parents are the focus of this target group given their supervisory role. The message is designed to provide parents with specific and concrete parameters for their supervisory role in a meaningful, compelling manner.

To obtain the brochures, posters and materials that the Society has developed as part of the Water Smart campaign, visit lifeguarddepot.com.


2015 Within Arms Reach Poster 291

We also have a Within Arms' Reach video and DVD, directed at backyard pool owners. It features Barbara Underhill, World's Pairs Champion figure skater, who lost her eight-month-old daugther in a backyard pool tragedy.