resources and materials
NATIONAL LIFEGUARD ADVERTISEMENTS
The Lifesaving Society has developed National Lifeguard ads for use by Affiliate Members to advertise their National Lifeguard courses and, longer term, to develop and recruit potential lifeguard staff.
Target audience
The primary target audiences for these ads are potential NL candidates 13-16 years of age and their parents.
How to use the ads
We encourage Affiliate Members to place the ads in your recreation brochures and /or on your websites or in other communication pieces like handouts, flyers or posters.
Each ad is produced in portrait format and as a landscape banner. The ads are small (because brochure space is typically tight), but can be scaled up or down (be sure to avoid stretching them vertically or horizontally).
The ads are available in JPG, PDF or TIF formats. If you require a different format or have any questions,
contact us
.
Two themes
We have developed two messages in English and in French:
1. Do the Math / Faites le calcul - an appeal to the potential NLS candidate's practical self-interest.
Click on the images above to open the downloadable PDFs.
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2. Be Better / Devenir meilleur - an appeal to the potential NLS candidate's altruistic aspirations.
Click on the images above to open the downloadable PDFs.
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Posters
These ads are also available as 11" x 17" posters. The National Lifeguard posters package gives you 10 posters - 5 Do the Math and 5 Be Better. Do Good. Click on the posters for pricing and order info.
