National Drowning Prevention Week

The Lifesaving Society designates the third week in July (July 18-24, 2021) as National Drowning Prevention Week (NDPW) to focus community and media attention on the drowning problem and drowning prevention.

NDPW 2021 Suggested Messages and Themes / Messages et thèmes suggérés

NDPW provides a focus around which community Water Smart® educators can plan news releases, do television and radio interviews, and deliver public demonstrations and other events. Many successful community events are launched with a Mayor’s Proclamation of Drowning Prevention Week.

The themes below are suggestions for how you can target your NDPW campaign to use specific messages targeted to address trends seen in Lifesaving Society drowning reports and the data from the Drowning Prevention Research Centre. The key messages can be used on social media.

Be sure to include the #ndpw2021 and #snpn2021 hashtags. How to use hashtags / Mots-clics pour médias sociaux.

NDPW logos in English and French are here.

Here's the NDPW Proclamation Letter / Version français.

Here's the Sample Proclamation Request Letter / Version français.

Here's the Sample Media Release / Version français.

Social Media

Throughout NDPW the Lifesaving Society, Ontario will be active on social media. We encourage you to interact with our branch on all of our social media platforms as well as the Lifesaving Society nationally.

Facebook: Lifesaving Society Ontario
Twitter: @LifesavingON
Instagram: lifesavingsocietyon

Main Messages to Emphasize

The main messages below were selected because of the major risk factors presented in the Ontario Drowning Report – 2020 Edition.

  • If you’re not within arms’ reach, you’ve gone too far. Always supervise children.
  • Boat sober. Alcohol consumption is a factor in almost 40% of boating-related fatalities.
  • Choose It. Use It. Always wear a Lifejacket or PFD.
  • Lifejackets don’t work if you don’t wear them. Not wearing a Lifejacket or PFD was a factor in 88% of boating deaths.
  • Approximately 166 Ontarians die in preventable water-related incidents annually. Even one drowning is one too many.


2020 Canadian Drowning Report / Version français

Learning Activities

The Lifesaving Society has prepared some Water Smart Learning Activities to assist you in delivering the main messages:

Learn to Swim

Basic swimming ability is a fundamental requirement in any meaningful attempt to eliminate drowning in Canada. The Lifesaving Society offers training programs from learn-to-swim through advanced lifesaving, lifeguarding and leadership.

Our Swim for Life program stresses lots of in-water practice to develop solid swimming strokes and skills. We incorporate valuable Water Smart® education that will last a lifetime.

Swim to Survive is a Lifesaving Society survival training program. Swim to Survive is not a subsititute for swimming lessons; instead, it defines the minimum skills needed to survive an unexpected fall into deep water. People of all ages should be able to perform the Society's Swim to Survive standard.