To prevent drowning and reduce water-related injury.
A Canada free from drowning and water-related injury.
Guided by humanitarian principles, we are the Canadian leader in the prevention of drowning and water-related injury.
We are collaborative, innovative, and ethical.
We operate with fairness, respect, trust, and integrity.
We value diversity, flexibility and creativity.
We seek inclusiveness, driven by the needs of our community.
We are a dynamic organization that succeeds through volunteerism, pro-active leadership, and the pursuit of excellence.
Whomsoever you see in distress, recognize in them a fellow human being.